Advertising and marketing of the Idaho potatoes as a unique and trademarked product became important. The Russet Burbank began to be produced in other parts of the country and was sometimes marketed as Idaho potatoes. A great deal of effort and even some “days in court” resulted in the protection of the Idaho potato trademark.
Many talented and dedicated people at the several agencies that have been involved have lent their energies to the advertising and promotion of Idaho potatoes. With continued success in the market place, the growth of the Idaho potato industry and its promotional programs will only be limited by the quantity of potatoes that can be grown in the Gem State.